Practical thinking on marketing, filmmaking, search and the systems that connect them.
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Before you automate it, understand it.
An automation should remove a defined burden. Start by understanding the work, the decisions and the exceptions.
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The website is only the beginning of the enquiry.
A working form is a technical milestone. A useful enquiry process connects the person who submitted it with someone who can respond.
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Attention starts before the play button.
The title and thumbnail make a promise. The opening needs to keep it. A useful YouTube strategy connects both decisions.
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The most useful question comes before the camera rolls.
Before planning a shoot, decide what the video needs to help someone understand. That decision shapes the interview, the footage and where the work belongs.