For plastic surgery practices.
Make the surgeon’s expertise clear, support a considered patient decision and strengthen the path from first inquiry to consultation.
Plastic surgery marketing
PLASTIC SURGERY + MED SPA GROWTH
Make your practice
impossible to overlook.
Medical marketing with experienced direction.
Brand, content, social and search, working for the whole practice.
LOS ANGELES · MIAMI · ORLANDOWEST COAST ↔ EAST COAST
10+practice partners
2,000+pieces of content created
$3M+generated in a single year
60M+YouTube views
Over a decade of experience connecting creative, marketing and practice growth.
THE ELI MEDICAL ADVANTAGE
Every moving part.
One experienced lead.
Growth depends on what happens between the pieces. We connect your positioning, content, search, social, partnerships and the path to consultation. You get a clear recommendation, defined priorities and direction for the people carrying them out.
For med spas.
Build a distinctive brand, make provider expertise visible and connect treatment education with appointment demand and lasting relationships.
Med spa marketingCREDIBILITY + REVENUE
Every platform has a purpose.
We define the job of each channel around your audience and goals. The content, format and next step follow that purpose.
- Visual credibility, provider familiarity and everyday connection.
- TikTok
- Discovery through approachable, useful short-form education.
- Community, familiarity and opportunities to re-engage.
- YouTube
- Deeper answers that help viewers understand and trust the expertise.
- Search + your website
- Capture active intent and make the path to consultation clear.
Position
Create
Connect
Improve
Clearer decisions. Consistent execution. A stronger practice over time.Strategy illustration
ELI / DIRECTION
Justin Preston
Founder & strategic lead
Participating strategic partners
- Juan Pablo
- Jonathan Ibarra
EXPERIENCE THAT TAKES A POSITION
You deserve someone
who can direct the next move.
I built ELI around a simple responsibility: understand what is holding the practice back and recommend what will move it forward. Over a decade of experience across practice partners informs the decisions I make with you.
You work directly with me on direction, supported by our roster of qualified content creators. I connect the strategy, challenge the assumptions and help your team put the right pieces in place.
Meet Justin PrestonMEDICAL / AESTHETIC WORK
People, practice
and perspective.
Selected photography and film across medical and aesthetic practices. Explore the visual work, then talk with us about the strategy behind your next production.
PHOTO COLLECTIONS
Portraits of the work.
VIDEO LIBRARY
Stories worth watching.
What a Beverly Hills Plastic Surgeon Actually Listens For
Beverly Hills plastic surgery
The Perfectionist's Guide to Tummy Tuck Revisions: Lessons from a Beverly Hills Surgeon
Tummy tuck revision insights
Dr. Justin Saliman
Cedars-Sinai
Edna Ma, MD & Carrie Mikkelson
Cedars-Sinai
Dr. Shirin Towfigh & Dr. Thais Aliabadi
Cedars-Sinai
Emerage Skin
Brand film / cosmetic skincare
Dr. Josephson
Cedars-Sinai
Galanis Plastic Surgery
Los Angeles
Rhinoplasty: Before & After
Patient story
Why You Should Choose a Specialist for Your Injectables
Expert guidance on injectables
Why I Don't Just 'Fix' Body Parts: My Holistic Approach Explained
A holistic approach to body contouring
Inside Look: What Does alloClae Actually Look Like?
Inside the alloClae treatment experience
Surgeon vs. Patient Perspective: What You Need To Know About Joint Replacement
A surgeon and patient perspective
Why I Traveled to Beverly Hills for Hernia Surgery
A patient story about hernia care
What Every Patient Needs to Know Before Orthopedic Surgery
Preparing for orthopedic surgery
Why Dr. Edward Built His Own Outpatient Surgery Center
A closer look at outpatient care
The Opioid Crisis: How Beverly Hills Anesthesiologists Are Changing Surgery
Modern anesthesia and patient safety
What Does a Modern Surgery Center Look Like? | PASC Tour
Inside a modern surgery center
Creative samples shown for production context. Individual project scope and results can be discussed on a strategy call.
THE SERVICES THAT MOVE THE PRACTICE
Six capabilities.
One clear direction.
Build the combination your practice needs, with the strategy and creative connected from the start.
Branding & positioning
Clarify the reason patients choose you and make it consistent across every touchpoint.
Explore serviceSocial media management
Give each platform a clear purpose, with content, publishing and learning built into the plan.
Explore serviceSEO & YouTube optimization
Make your expertise easier to find through useful service pages, patient education and video.
Explore servicePhoto & video production
Create a recognizable visual brand with our in-house photographers, filmmakers and editors.
Explore servicePartner-led growth
Connect treatment and technology partnerships to education, campaigns and the practice team.
Explore servicePractice growth strategy
Align brand, demand, the website and consultation follow-through around the right priorities.
Explore serviceALREADY HAVE A TEAM?
Bring Justin in for monthly consulting.
Direct feedback, problem diagnosis and practical direction for you and the people doing the work.
HOW WE WORK
A clear plan.
A practical working rhythm.
Your first priority is running the practice. We establish what needs your input, what ELI owns and how the work will be reviewed.
- 01
Understand the practice.
Review your goals, service priorities, current marketing and the patient journey. Find the issue worth solving first.
- 02
Agree on the right scope.
Define the deliverables, responsibilities, approvals, fee and measures of progress before work begins.
- 03
Create, review, improve.
Coordinate production and execution, review meaningful signals and use what we learn to guide the next decision.
BEFORE WE BEGIN
Clear answers.
A confident next step.
Who is ELI the right fit for?
We work with plastic surgery practices, med spas and physician-led aesthetic businesses that want experienced direction and coordinated execution. You can begin with a focused service, an integrated marketing engagement or monthly consulting. The starting point depends on your goals, team and resources.
What makes the partnership different?
Justin Preston connects the decisions across positioning, content, search, social, treatment partners and the consultation journey. You work with an experienced strategic lead, supported by an in-house production roster. We identify the issue, recommend the next move and establish who will carry it through.
What happens after I request a strategy call?
We review your practice, website and the priorities you share, then follow up by email to arrange a conversation. We discuss what feels stuck, where you want to grow and the support you already have. If there is a fit, we outline the recommended scope, responsibilities and fee before you commit.
Do we need a new website or a complete rebrand?
Only if the review shows that is the right priority. We assess what already works and identify the specific gaps. A stronger service page, a more useful content library or a clearer inquiry process may be a better starting point.
Can you work with our staff and current vendors?
Yes. We can lead strategy, direct creative, support your marketing manager and coordinate with existing vendors. We agree on ownership, approvals and a working rhythm so the practice knows who is responsible for each part.
How do production and content approvals work?
We plan the shoot and deliverables around the agreed scope and your team’s availability. Your practice reviews clinical accuracy, patient permissions and treatment claims before publication. We coordinate the creative, production and editing through our in-house roster.
How do you measure progress, and when should we expect it?
We define a starting point and review the signals that fit your goals: visibility, qualified inquiries, consultation bookings and revenue where tracking supports that connection. Brand, content and organic search develop over time. The timeline depends on the starting position, market, budget and execution; we do not promise a fixed ranking or revenue outcome.
What does it cost, and is there a minimum commitment?
Pricing and engagement length are defined around the scope. Production, ongoing management and monthly consulting involve different responsibilities. We discuss your priorities and resources on the strategy call, then provide the proposed fee, deliverables and terms for review.
BOOK A STRATEGY CALL
You found the right place.
Let’s find your next move.
Tell us about the practice and what you want to improve. Justin will review your priorities and follow up by email to arrange a conversation.
- Discuss your goals and the obstacles in the way.
- Identify where experienced direction could help.
- Review the scope and fee before making a commitment.
Prefer email? justin@poweredbyeli.com
LOS ANGELES · MIAMI · ORLANDO
Local context.
Clear competitive intent.
We work remotely and on location across both coasts. In competitive aesthetic markets, we study how patients search, what other practices communicate and where your expertise creates a meaningful point of difference.
Los Angeles
Define a recognizable position, translate physician expertise into strong imagery and connect neighborhood search intent with the right service pages.
Miami
Bring the practice’s point of view into focus through consistent creative, useful treatment education and a clear path from attention to inquiry.
Orlando
Connect local visibility, provider familiarity and a dependable inquiry experience into a presence the practice can keep building.
POWERED BY ELI
Build something
impossible to overlook.
Experienced direction for the practice you are building.
Book a strategy call